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Ghost

Open-source publishing platform with newsletters, memberships, and paid subscriptions, self-hosted or managed.

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✓ Data verified 2026-04-22
Fees
from $9/mo
Payout
Instant
Category
Newsletter
Countries
Stripe-supported

About Ghost

Ghost is an open-source publisher that combines a blog, newsletter, and membership business with native Stripe integration. Ghost(Pro) managed hosting starts around $9/mo and takes 0% of subscription revenue beyond Stripe fees. Writers can also self-host for free and retain full data ownership.

Our take

Ghost is the self-hostable, fully-owned alternative to Substack and Beehiiv — 0% platform cut, open-source code, custom domain, your own design. The catch is it's more operator-heavy: you're running the site, the payments integration (Stripe), and the design. Best for: writers who care about ownership and SEO, operate under their own brand, and have the technical comfort (or budget) to run a CMS. Skip if: you want everything handled for you and don't mind paying for the convenience — Substack will feel simpler.

Pros and cons

Pros

  • Zero platform fee on subscription revenue
  • Open-source with self-hosting option
  • Full data and email list ownership
  • Native Stripe memberships and tiers

Cons

  • Monthly hosting fee regardless of earnings
  • Self-hosting requires technical setup
  • No built-in sponsor or ad marketplace

Full breakdown

Platform fee
from $9/mo · monthly subscription
Payout speed
instant
Minimum payout
$0
Countries supported
Stripe-supported
Email list export
Full access
Custom domain
Yes
Community features
Comments, paid tiers, member signups

Common questions

How much does Ghost charge creators?
Ghost charges from $9/mo (monthly subscription). Unlike platforms that take a percentage of creator revenue, Ghost runs on a monthly subscription model. Minimum payout threshold is $0.
How fast does Ghost pay out?
Ghost pays creators on a instant cadence. Funds arrive immediately with no minimum threshold to wait for.
Can I export my subscriber list from Ghost?
Yes — Ghost gives creators full access to their subscriber email list, which you can export and take with you if you leave the platform.
What can creators earn from on Ghost?
Ghost supports subs, tips. Fees apply as noted above.
Which countries does Ghost support?
Ghost pays out in: Stripe-supported. If your country isn't on the supported list, you typically can't receive payouts from Ghost directly.
What are the best Ghost alternatives?
The closest peers to Ghost are Substack, Beehiiv, Kit. See the Compare sidebar on this page for side-by-side breakdowns.