Kt Kit
Creator-focused email platform with automation, paid newsletters, digital products, and a sponsor network.
Visit Kit → Get your launch kit →About Kit
Kit, formerly ConvertKit, offers newsletters, automations, landing pages, and Commerce for digital products and paid subscriptions. The free Newsletter plan covers up to 10,000 subscribers, with Creator starting around $29/mo. Commerce charges roughly 0.6% plus Stripe fees, and Kit runs a Creator Network and Sponsor Network for paid recommendations.
Our take
Kit (formerly ConvertKit) isn't really a Substack competitor — it's an email-marketing platform creators use to own their email list, sell digital products, and run sophisticated automations that Substack can't match. Monthly cost ($0-66/mo) replaces a percentage cut on subscription revenue. Best for: creators selling courses, digital products, or coaching who need segmentation, automation, and landing pages more than they need a publishing front-end. Skip if: you just want to write and send — Kit's power is also its complexity, and you'll pay for features you don't use.
Pros and cons
Pros
- Free plan up to 10,000 subscribers
- Strong automation and segmentation tools
- Built-in Commerce for digital products
- Sponsor Network and paid recommendations
Cons
- Creator tier pricing recently increased
- Commerce fee plus Stripe fees add up
- Editor less polished than some rivals
Full breakdown
- Platform fee
- from $29/mo · monthly subscription
- Payout speed
- instant
- Minimum payout
- $0
- Countries supported
- Stripe-supported
- Email list export
- Full access
- Custom domain
- Yes
- Community features
- Creator Network, paid recommendations, tagging